Baylor University
I gave this ad a full refresh by swapping out the traditional Times New Roman and Helvetica for the friendlier DIN typeface. I repositioned the logo by rotating it -90° and moving it to the left, while also incorporating the university’s color palette to help the ad stand out on the page. Placing the job title at the top and using a reverse color scheme from the logo adds a clear visual hierarchy that was missing in the original design.
Morgan State University
I refreshed the ad by pairing a serif with a clean sans-serif font, updating the logo, and applying the university’s color palette for stronger impact. A dark orange border with a reversed logo on dark blue made the branding pop, while a bold job title treatment created a clear focal point and improved response rates.
Ohio University
I modernized the header by removing the outdated tagline, enlarging the logo, and moving the university’s URL to the top on a subtle reverse background. A white inner border and full-color design gave the aerial campus shot more impact, resulting in the ad being featured in more publications each week.
University of Texas at Dallas
I refreshed the ad using the university’s color palette, pairing the cheerful orange with the calming green to convey both optimism and tranquility to prospective employees.
Eastern Michigan University
For Eastern Michigan University, I softened the ad’s utilitarian look by adding a campus photo and using the University’s colors to draw the eye. I rotated the logo -90° and shifted it left, squared the left border and rounded the right, and positioned the photo and job title just below the top—making key info easy to scan at a glance.
